Creating designs that tell a story

Hello! I’m Elin, a graphic designer specialised in marketing.

Design is more than just aesthetics – it’s about connecting with your audience. I focus on strategic design to effectively communicate your message and leave a lasting impression.

Selected work

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Services

  • A visual identity is the overall visual representation of your brand, helping it stand out and remain consistent in various forms, such as marketing, websites, and social media.

    While the elements of a visual identity varies depending on the brand and its needs, they typically include:

    • logo

    • typography

    • colors

    • design assets (e.g. images and illustrations)

    • design templates (e.g. for social media and packaging)

  • Marketing material is anything that promotes the brand, its services, or products, such as:

    • advertisements

    • brochures

    • business cards

    • promotional items

    • social media templates

  • Examples of printed materials include:

    • books

    • invitations

    • menus

    • magazines

    • packaging

    • some types of marketing materials

  • Illustrations can provide context, communicate information, or grab attention. It can be used in various applications, such as:

    • advertising

    • books

    • infographics

    • magazines

    • packaging

    • visual identities

I believe design is about telling a story that resonates with your target audience. By making intentional design choices, we can create an emotional connection, communicate ideas, or elicit a specific response. That’s why I focus on aligning the design with your project's goals, making sure every element has a purpose.

Currently I mainly work with visual identities, marketing, and print materials. If you have something else in mind, feel free to reach out – I'm just an email away!

About me

I'm Elin, a graphic designer specialised in marketing. I’m based in the Vaasa region in Ostrobothnia, but I’m available for work anywhere in Finland.

I have a master’s degree in marketing (2020) and a bachelor’s in graphic design (2022). Together, they shape my design process. I combine creativity and strategy to make sure your project both looks good and supports your goals.