Creating designs that tell a story
Hello! I’m Elin, a graphic designer with a background in marketing.
Design is more than just aesthetics – it’s about connecting with your audience. I focus on strategic design to effectively communicate your message and leave a lasting impression.
Selected work
Services
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A visual identity is the overall visual representation of your brand, helping it stand out and remain consistent in various forms, such as marketing, websites, and social media.
While the elements of a visual identity varies depending on the brand and its needs, they typically include:
logo
typography
colors
design assets (e.g. images and illustrations)
design templates (e.g. for social media and packaging)
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Marketing material is anything that promotes the brand, its services, or products, such as:
advertisements
brochures
business cards
promotional items
social media templates
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Examples of printed materials include:
books
invitations
menus
magazines
packaging
some types of marketing materials
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Illustrations can provide context, communicate information, or grab attention. It can be used in various applications, such as:
advertising
books
infographics
magazines
packaging
visual identities
I believe design is about telling a story that resonates with your target audience. By making intentional design choices, we can spark the right emotions and responses from them. That’s why I focus on aligning the design with your project's goals, making sure every element has a purpose.
Currently I mainly work with visual identities, marketing, and print materials. If you have something else in mind, feel free to reach out – I'm just an email away!
About me
I'm Elin, a graphic designer based in the Vaasa region in Finland.
I lean toward minimalistic design, but I’m not afraid to step outside of my comfort zone if a project needs it. With experience in both graphic design and marketing, I combine creativity and strategy to make sure your project not only looks good but also aligns with your business goals.
