Logo & visual identity
The logo is the main visual representation of the brand. With a strong logo, your business is easily recognizable and memorable.
A visual identity is the overall visual representation of a business. This is where typography, colors, images and other design assets (e.g. patterns and illustrations) come in. It makes your business recognizable and consistent in a variety of different forms, for example in marketing materials, websites, and social media.
Marketing material
Marketing material is anything that promotes the brand, its services, and/or its products, such as:
– advertisements (print or digital)
– brochures
– business cards
– flyers
– promotional items
– social media templates
– advertisements (print or digital)
– brochures
– business cards
– flyers
– promotional items
– social media templates
Printed material
Printed materials is pretty self-explainatory – designs that are physically printed. Many marketing materials fall under this category, such as brochures, business cards, and newspaper ads. Printed materials also include:
– books
– invitations
– menus
– magazines
– packaging
– books
– invitations
– menus
– magazines
– packaging
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