Logo & visual identity
The logo is the main visual representation of the brand. With a strong logo, your business is easily recognizable and memorable.
A visual identity is the overall visual representation of a business. It makes your business recognizable and consistent in a variety of different forms, for example in marketing materials, websites, and social media.
The elements of a visual identity varies depending on the brand. However, it may include the following:
– logo
– typeface(s)
– colors
– other design assets (e.g. images, patterns and/or illustrations)
– design guidelines or templates (e.g. for social media and/or packaging)
Marketing material
Marketing material is anything that promotes the brand, its services, and/or its products, such as:
– advertisements (print or digital)
– brochures
– business cards
– flyers
– promotional items
– social media templates

In addition to the design of marketing material, I can also provide translation services (Swedish–English) as well as copywriting.
Printed material
Printed materials is pretty self-explainatory – designs that are physically printed. Many marketing materials fall under this category, such as brochures, business cards, and newspaper ads. Printed materials also include:
– books
– invitations
– menus
– magazines
– packaging
ILLUSTRATIONS
An illustration is the visual representation of something. It can be used to add contex, convey information, or attract attention.
Illustrations can be used for or in:
– advertising
– books/stories
– infographics
– magazines (based on some kind of text)
– packaging
– visual identities
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