Aurora visual identity & packaging

Visual identity and packaging design for Aurora, a candle brand that takes inspiration from the nature in Lapland. They want the scent of their candles to remind customers of snowy mountains, mossy hiking trails or quiet forests. The graphical elements are inspired by the brand name Aurora, a shorter name for aurora borealis, or northern lights. The packaging is simple and light as a nod to the snowy landscapes during winters in Lapland, as well as minimalistic Scandinavian design.

branding | logo design | packaging design
Mockup of candle label designs
Mockup of a flatlay of a box design
Mockup of a square box design
White Aurora logo on a blue background
Aurora logo placed on an image of northern lights

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