Norm visual identity

Visual identity made for Norm, a clothing company focused on normcore fashion. The wordmark is inspired by the brand's normcore fashion style, which is characterized by average-looking ("normal"), simple designs.

branding | logo design
Mockup of Norm logo on a window
Mockup of Norm logo on a shopping bag
Mockup of product label design
White Norm logo on a black background
Norm logo placed on a blurry image of hanging clothes

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